BGC
BGC Group is a global brokerage and financial technology company, with headquarters in London and New York.
BGC’s parent company lost 658 people in the World Trade Center in New York on 9/11.
Each year it invites celebrities from the worlds of sport, music, TV, film and beyond to close deals on its trading floor, with all the money generated going to good causes.
Working for Ninth House, I secured print coverage of the event and provided PR support on the day, which fell on the 25th anniversary of the tragedy.
(Dave Benett/Getty Images for BGC Group)